Wednesday, May 11, 2011
The best way to connect with customers is when they are in need of a product or service, and today social media can provide that. As I have said before, I work for www.textbookly.com doing marketing and advertising, so far the most effective use of social media that I have found is twitter. Textbookly is a price comparison engine, we compare textbook prices on multiple sites to give our users the lowest price for new, used and rental textbooks. Thanks to social media, during times when textbooks are being sold, we can see the direct thoughts of people, for twitter we use TweetDeck to look for what people are saying about textbooks and other key search terms. From their we can directly talk with them, inform through tweets, either a specific price comparison or that our service can be used to save money. This is highly effective for us, by talking directly to the person we see not only a high rate of visits, but also a very high conversion rate. I will warn others against using bots, I tried to automate the entire thing, but the results where poor, having a person on both sides of a social media conversation is key. On a side note, I recorded the special beer podcast last night, and I hope to get it up as soon as possible.