DQ please stop

If you have a TV or listen to the radio, then you have heard or seen commercials like this.  It is unfortunate that Dairy Queen feels that it can effectively advertise with a poor knock off of the Old Spice commercial.  I know that it is hard to re-brand a company, but to re-brand as a follower, a +1 of another companies idea is not the way to go.  Just another example of a company spending a lot of money to try to be trendy or hip and coming out looking foolish for copying an original idea that worked.