Friday, July 1, 2011

Advertising failure

Day to day, everyone sees or hears a ton of advertising, and while much of it is inane, some is effective, every once in a while someone comes along that is just horrid. This Kia Ad is one of the worst things I have seen in a while. It makes me wonder, is there and oversight in their ad department. Perhaps Kia feels that they can compete against white windowless vans in the now highly competitive "pedophile" market segment. As part of the promotion, Kia throws in a $100 Sam's Club gift card for the purchase of candy (thereby making it free candy).

I understand that companies want new ways to reach people, to find ways to make an ad come to the top or all the things a person sees or hears in a day, I am just not sure that any brand wants to become a synonymous with having to inform your neighbors in accordance with Meagan's Law.

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